Back to the roots

With the launch of its new web presence, Se Mobeila International also announced today that it will be introducing a new tag line. President Wolfgang Fercher welcomed about 250 journalists from around the world to announce the new mantra of Se Mobeila – bringing it to your countries. Mr. Fercher stated “It represents Se Mobeila’s incredibly successful business strategy and at the same time reminds us of our roots.” What he meant with that was a nostalgic look at Se Mobeila’s founding days, when CEO Girkinger, President Fercher and CFO Fischer were asked to promote rail containers in their countries. That’s what they did, and what started with one container, very quickly became the world’s largest fictitious organization.